Format War Over. Long Live The Format War.

HD-DVD format developer Toshiba has abandoned its fight with rival Sony for mastery of the High-Def video market. Blu-Ray, the pricer format that was incorporated into Sony’s Playstation 3 game system, has won the battle for the next generation of video disks.

The format war is over! Let the format war begin!

Now that the physical media for high-def has been settled the battleground shifts to that juggernaut of tomorrow: digital distribution. Rumors circulating last week have video rental giant Netflix looking into providing streaming video rentals direct to video game consoles. A recent customer survey suggested that Netflix may bring this feature to Microsoft’s XBox 360, primary rival of Sony’s Playstation brand.

Yeah, you thought it was all done with, didn’t you?


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