Roach Report: Deodorant Brands Are the New Record Labels
[By Roach Report]
The music industry is going through its own hurricane Katrina. The up and coming artists are on their roofs trying to get picked up, established artists are using their mediocre status to search for shelter with whomever will take them, and the super stars have already left and found a new home far from New Orleans. The major labels, aka Bush, who never really cared about their artists in the first place, are stuck in the past and can no longer do anything for them. As a result the select few established already rich superstars have moved on.
Jermaine Dupri and his Island Def Jam label, for example, have found plush refuge at Procter & Gamble’s Deodorants TAG brand and formed TAG Records. Dupri says “The new label is going to provide artists with the chance of a lifetime. New artists will receive ten times the typical marketing support.” I just hope that doesn’t come in exchange for artists randomly spraying themselves with TAG body spray in the middle of their videos. It is beneficial for TAG because their new deal will enable them to reach and urban market, which they previously couldn’t. The only problem I see is if they try to turn the artist’s whole career into a commercial.
And it’s not just deodorant companies taking the parent role away from the major labels like social workers “rescuing” a good artist who has been mistreated. Live Nation, a company that produces and promotes live events has suddenly turned record label as well. They recently signed Madonna and Jay-Z to $120 Mil and $150 Mil deals. Jay-Z is no longer the president of Def Jam but his new label will have a Tour Company telling him the can’s and cants regarding his new venture, Roc Nation. Live Nation claims to know that CD sales are low, and that is why these deals involve taking more money out of other aspects of an artist’s career. They say they will be getting their bread through extensive artist touring, endorsements, and recordings, marketing all the artists’ ventures as one package. As interesting or untraditional as this sounds, it looks like this is the direction we are headed. It happened years ago when music and movies started merging, and now I guess its time for Colgate Toothpaste to be the home of the next rap star.
Filed under: By Youth, For Youth, roach report | Tagged: Jay-Z, Jermaine Dupre, Live Nation, Politics, record labels, Tag
hey, wats up? Damn, the rap industry is so messed up it has to rely on deodorants to make them money. While you see that this label may “turn the artist’s whole career into a commercial” as the only problem, I can see a bigger problem. TAG, which is known to have sexual commercials, will force their artists to make sexual songs and videos, which will lead to the deeper degration and deeper disrespect of our women. They will exploited to the point that has not been reached before, which is damn high. “Getting their bread”>This is my opinion, but shouldn’t music be used to teach our young and not for money? There is no point in spending your whole career like most rappers who base their music off money, and not actual love for the music. Cool Report. Peace & Keep It Real.